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To give away a beat as a free download, you'll first want to check that you've got a usage agreement in place (having an agreement is not mandatory, but is useful if you want to restrict usage). We have provided a template for you which you can use and edit, or you can write your own. Access-restricted-item true Addeddate 2010-04-12 16:50:33 Bookplateleaf 0006 Boxid IA117123 Boxid2 CH120121108-BL1 Camera Canon 5D City Chicago Donor alibris.
People love free stuff -- and free content is no exception. Follow these three steps to create free content that builds your audience and boosts your sales.
In this article
Have you ever been to a wholesale store on a Saturday afternoon?
One of my favorite (pre-pandemic) activities is making a meal out of free samples at my local Costco.
On busy days, every aisle seems to have a different sample at the end. It’s a delicious way to get a free meal’s worth of food — and I always seem to come away with a 48-pack of potstickers, a torso-sized bag of popcorn, and a big smile.
Free stuff makes people happy. We’re wired for it.
You can bring that same spark of joy to your audience by giving them free content. Offer up a platter of your most delicious content samples, and before you know it, they’ll be coming back for more — and ready to make a purchase.
In this article, we’ll show you how to turn free content into more sales in just three steps.
But first, let’s dive a little deeper into the strategy behind giving away content for free.
Why give away free content?
Giving away free content works for two reasons:
People love free stuff.
Content marketing works.
Let’s start with number one. Whether it’s a pizza bagel sample at Costco or a free ebook download, freebies make us happy.
Dan Ariely, a behavioral economist at Duke University, researched the power of free offers for his book, Predictably Irrational. In one study, researchers asked people to choose between a one-cent Hershey Kiss or a 15-cent Lindt truffle (a fancier chocolate).
73% of people chose the Lindt truffle.
Next, they lowered both prices by a penny, so the Hershey Kiss was free and the Lindt truffle cost 14 cents.
The results of this tiny change?
69% of people chose the Kiss over the truffle.
In the second study, the Lindt truffle was still a higher value, but the power of “free” won out.
Getting something for free makes people happy at a chemical level. “Getting something free gives that good spike of dopamine, one of four hormones that make us feel happy,” says psychologist Dr. Linda Papadopolous.
So, when you give your audience free content, you make them happy. They associate that happiness with your brand — and may even feel like they owe you something in return.
The rule of reciprocity is basic sales psychology: When you give someone something, they’re more likely to return the favor.
Give Away Synonym
Dr. Papadopolous explains: “Savvy brands rely on ‘connection’ with shoppers and use free goodies to make them feel like a friend. Humans are creatures of reciprocity.”
In other words, free content helps you build a relationship with prospective customers. And content marketing can be an affordable and effective way to reach that audience.
80% of people read, watched, or listened to a piece of content from a brand in the last year.
Content marketing costs 62% less than and generates more than three times as many leads as traditional marketing.
When you make free content a part of your content marketing strategy, you establish yourself and your brand as an expert in your niche.
You also build an audience of people who are interested in your topic and your unique take on it, and bring them into your marketing funnel.
A marketing funnel maps the journey that a potential customer (or “lead”) takes from their first interaction with your business until they make a purchase.
Where someone is in the funnel depends on how familiar they are with your brand and how close they are to making a purchase.
When new people encounter your free content — whether on social media, through a Google search, or via word of mouth — they enter the top of the funnel (TOFU), a.k.a. the awareness stage.
But you can’t just offer up any ol’ content. You need to make your best content free.
I know, it seems counterintuitive not to charge for your top-shelf content. Think of it this way: If you were a candymaker, you wouldn’t want to give out samples of your worst chocolate.
Content is the same way. If your free stuff isn’t delicious (or valuable) at first bite, your audience probably won’t bother with your paid stuff (like courses and workshops).
For example, vegan YouTube star Rose of Cheap Lazy Vegan publishes free advice and recipe videos every week. With that free content, Rose has built a YouTube audience of over 750K subscribers.
After years of offering high-quality YouTube videos to her subscribers, Rose now also has three ebooks available for sale. Her fans already trust that Rose creates delicious vegan recipes, making it a no-brainer to buy her paid content.
Whether you write blog articles, publish free videos, or host a weekly podcast, free content builds relationships with your followers, listeners, and viewers. And with the right tactics, you can turn those leads into loyal, happy, and paying customers.
Now that you know the “why”, let’s get into the “how”, with three steps to create free content and boost your sales.
3 steps to turn free content into sales
1. Create once, publish everywhere
The average small business owner is responsible for 4.2 roles — but you’re only one person. And you may not have the budget to outsource content creation to a freelancer.
So how do you find the time to create top-notch free content while building an online business?
Use the create once, publish everywhere (COPE) model.
Here’s how this super-scalable system works:
Repurpose your blog content for different channels.
To publish a blog post, of course, you need a blog.
Your blog is your “best content publishing real estate,” says Julia McCoy, best-selling author, content marketer, and founder of Express Writers.
77% of internet users read blogs, and internet users in the U.S. spend 3X more time on blogs than on email. Plus, businesses with a blog generate about 67% more leads than those without one.
We won’t dive too deep into the details of getting your blog up and running here. For a full tutorial, check out this complete step-by-step guide on how to start a blog.
Your blog posts — like all of your free content — need to provide real value. Create blog content that is related to your products, but make sure they’re not just longform written ads for your online course or membership site.
For example, if you’re selling an online course on making homemade pasta from scratch, you might consider blogging about the pros and cons of different ravioli fillings.
(Struggling to start writing? Here are some tips for overcoming writers’ block.)
To make the most of your blog content, make sure to optimize it for SEO, too. Marketers rank SEO as the most efficient content marketing technique. The second most efficient is followed by updating and repurposing content, which is the second half of this step.
SEO can mean the difference between a good blog with just a few readers and an amazing blog bringing in visitors by the thousands.
When you optimize your blog content for search, you make it easier for your target audience to find you when they’re searching for relevant keywords and phrases.
And grabbing the top spots on the results page matters. The first five results of a Google search account for 67.6% of all clicks.
Here are some resources to help you get started with SEO:
A guide to DIY your blog SEO on a budget
Simple SEO tips, no technical skills required
A step-by-step guide to SEO for online course creators
A list of 11 free SEO tools for creators
Once you publish your blog post, you can repurpose it into different content formats.
Repurposing content is one of our favorite small business marketing strategies because it’s cost- and time-efficient. Instead of creating content from scratch every time you want to publish something new, you can get more out of your existing content.
For example, you can turn a data-heavy blog post into an infographic. Visuals make content easier for your audience to absorb — and 40% of marketers report that original graphics (including infographics) are the most impactful type of visual content.
Blogs aren’t the only type of content you can repurpose. Here are some more examples of free content:
Crop an infographic into smaller social media graphics to post on Instagram, LinkedIn, and Twitter. Infographics are liked and shared on social media three times more than any other type of content.
Turn a how-to blog post into a script for a video tutorial. (Yes, you can record high-quality videos at home.)
Create a series of related blog posts by repurposing an ebook.
Turn repurposed video content into audio for a podcast episode.
You can also turn your top blog content into a free digital download, like a guide or checklist, and offer it in exchange for your audience’s email info.
Keep reading to learn how.
2. Collect email addresses in exchange for free content
Once people discover your content, you have the opportunity to guide them through a journey from casual reader to loyal customer.
To do that, you need a way to reach them.
This is where lead generation — a.k.a. building your email list — comes into play. Blog traffic can be a great way to build your email list.
But before you can start sending them emails, subscribers need to sign up to hear from you. Otherwise, you risk landing in the spam folder.
There are two ways you can use free content to collect email signups:
Add an opt-in form to your blog.
Offer a lead magnet in exchange for their contact info.
An opt-in form (also called a newsletter capture) asks visitors for their email address, usually in exchange for something of value.
Take developer and trainer Reuven Lerner, for example. Reuven uses an opt-in form on his blog to bring in signups for his email newsletter.
“I’ve found that posting to my blog, and then getting blog posts repeated and re-posted by others, and then having an opt-in widget on my blog, is a great way to go,” Reuven told us.
By signing up for the newsletter, subscribers receive — you guessed it — more free content.
The free weekly Python tutorials give Reuven’s audience a preview of his expertise and teaching style. So when it comes time for them to enroll in a Python training course, they know that Reuven’s courses are an excellent choice.
On the flip side, Reuven knows that his email subscribers are interested in taking their Python skills to the next level, and he can confidently market his paid online courses to them.
Lead magnets are another way to collect email addresses by offering valuable content.
A lead magnet is a free resource that people receive in exchange for subscribing to your email list.
People want actionable, informative content in exchange for their contact info.
Types of content that make great lead magnets include:
Ebooks and guides
Checklists and cheat sheets
Like all free content, the best lead magnets are tailored to your specific audience and their pain points. Show potential customers why they should trust and eventually buy from you.
For example, author and coach Sally Ann Miller offers a free Author Resource Library that includes “tools, training, templates, and strategies that have been tested and proven to work”.
Sally offers her audience a free opportunity to learn from her experience as an author. All they need to do is sign up. Once they do, Sally can begin building relationships with them, eventually converting them to customers who buy her books.
For more lead magnet ideas, check out this guide on how to create a lead magnet of your own in 90 minutes or less. You can also use Podia’s digital download generator to create a lead magnet PDF in just a few minutes.
Alright, you’ve turned your blog visitor into an email subscriber. Next up: Turning email subscribers into customers.
3. Nurture and sell to leads with email marketing
Remember that marketing funnel we talked about earlier?
Now that your blog readers have turned into leads, we’re moving into the middle of the funnel: the consideration stage.
In the consideration stage, prospects know what their problem is, and they know there are multiple options to solve it. Your job is to make them realize that your product is the best option.
It’s time to harness the power of email marketing to nurture your leads.
Email marketing has an ROI of $42 for every $1 spent.
59% of marketers cite email as their top source of return on investment (ROI).
Email drives 174% more conversions than social media.
Nurtured leads make 47% larger purchases than non-nurtured leads.
One important thing to remember is that email marketing only works if you use it right.
80% of new leads never translate into sales. Nurturing your leads doesn’t mean spamming your email list with daily sales pitches. It means telling them more about you, your brand, and your products.
Thanks to your content marketing, you already know what your subscribers are interested in learning. And when they download a lead magnet, you can share info about products related to that content.
For example, Lisa Downs of New Aspect Coaching offers a free webinar on career transitions.
Lisa knows that leads who sign up for the free webinar are good candidates for one of her paid workshops on the same topic. She can send them a series of nurture emails encouraging them to enroll.
Ryan of Signature Edits uses email segmentation to take those product recommendations one step further in his lead nurture emails.
Ryan knows that different photographers run into different pain points, so he offers two lead magnets: a sample of his candid posing guide and a free pack of photo editing presets.
Signature Edits offers presets, templates, and training for photographers. When someone downloads one of the lead magnets, Ryan can send them follow-up emails based on which of the two freebies they download.
For example, if someone signs up for the photo editing presets, Ryan knows that they’re interested in improving their editing skills. With that info in hand, he can confidently promote his editing products to that lead.
(Podia makes it easy for creators like Lisa and Ryan to sell webinars, digital downloads, and more. Try it out for free with a 14-day trial.)
The more relevant and personalized your nurture emails are, the better. 72% of people only engage with marketing messages that cater to their interests, and relevant emails drive 18x more revenue than generalized broadcast emails.
When you know your leads’ pain points and interests, you can write a sales email that truly resonates with them — like in this email template:
Have you ever struggled with
You know, in a way that makes you feel
If so, you’re not alone.
Here’s the fix:
Sure, there’s a little more to it, but not much.
That’s it - really.
Hallelujah for simple processes.
If you want to learn more, just head over to our
[link resources page].
Here you’ll find a list of the best apps that pay, offer cool stuff, and some that literally give away free food.
You know the ol’ saying: there’s no such thing as a free lunch. Well, whoever said this was completely wrong.
Here you’ll find a list of the best apps that pay, offer cool stuff, and some that literally give away free food. Go ahead and choose a few of your favorites, download them onto your smartphone, then enjoy all the free meals, gift cards, and money they’re giving away.
Let’s start with possibly the easiest of all of them - an app that pays you whenever you turn off your lights.
First, to use this app you must have an online utility account with one of these three utility companies:
- Pacific Gas & Electric Company (PG&E)
- San Diego Gas & Electric (SDG&E)
- Southern California, Edison (SCE)
If you do, you can earn hundreds of dollars per year depending on your energy savings. All you have to do is agree to help reduce energy usage by one hour per week.
To get started with this money making app follow these 3 easy steps:
- Sync it with your online utility account
- Turn off your major appliances when you're notified about upcoming #OhmHours
It’s that easy. You’ll receive monthly payments and you may even be eligible to receive a free smart plug for your home (learn more about smart plugs).
#2) Fish for Money
Here’s a fun money making app that literally lets you fish for money.
Fish for money is an app that requires you to catch a million pounds of fish before you can cash out. When you catch that much, you can choose between a $15 gift card or a PayPal Payment.
If you like apps that pay by playing games, here’s a few more to get hooked on:
#3) Taps for money - iOSAndroid
#4) Solitaire - Make Money Free - iOSAndroid
#5) Blissful Blobs - iOSAndroid
#6) Lucktastic - iOSAndroid
#7) Bingozone - Web
#8) Exodus 3000 - Web
Note: these game Apps may require you to watch advertisements to earn free money.
#9) Movie Money
We all know that Hollywood gets paid for making movies, but can you believe that there are apps that pay for watching movies?
Movie Money lets you cash out starting at $5 after you have earn 1 200 points from watching movies.
You can choose between PayPal Payment or an Amazon eGift Card. If you choose to receive a payment, they are sent out a few days after cashing out and can take 7 to 30 days to receive.
Here’s a few more apps that pay for watching stuff:
#10) Mobile Rewards - iOSAndroid
#11) Viggle (for Hulu Watchers) - iOSAndroid
#12) AdFun - iOSAndroid
#13) Paid2Youtube - Web
#14) Paid to Shop
Before you start to think this app (and everything else in this list) is a lie, there really is an app that pays you to shop. It's called COSIGN and it rewards you whenever you share the products you find. Here’s an example, let’s say you go out with your friends and you’re all wearing fly outfits and Pinterest-worthy accessories. With this app, you’ll be able to tag your items and get paid making the images you share on social media, shoppable. You’ll receive 30% commissions and points whenever someone clicks your links. After you collect a certain amount of points, you’ll be moved up to a higher level and earn more commissions and more rewards.
Other shopping-like apps that pay:
#15) iBotta - Cash Back for Groceries - iOSAndroid
#16) Shopkick - Shopping Rewards - iOSAndroid*
#17) Receipt Hog - Cash or Receipts - iOSAndroid
#18) Mobee - iOS Android
*Provides gift cards.
#19) Zap Surveys
Here’s an app that pays you to take surveys. Zap Surveys will pay you for your opinion and you can do them whenever you have time to kill. It’s an easy way to make money and you are guaranteed a minimum of $6.00 on your first survey.
You’ll have access to hundreds of surveys daily and it has location rewards that allows you to earn additional cash when you least expect it. You can also earn money when you refer it to your friends. By the way, for every survey you complete, a full meal will be donated to a child in need.
More money making survey apps:
#20) Surveys on the Go - iOSAndroid
#21) iPoll - iOSAndroid
#22) Easy Shift - iOSAndroid
#23) Survey Mini - iOSAndroid
#24) Panel App - iOSAndroid
Warning. If you’re only interested in money making apps, stop here. If you want more, you should check out these 68 apps that pay you. Otherwise, from here onward you’ll only find apps that give away free stuff.
Apps That Give You Free Stuff
#25) Claim It!
This cool app that gives you lots of free stuff like gift cards, videogames, shoes, designer handbags, movie tickets, gift cards and more. It’s currently only available in New York City but they’re going to be expanding soon.
Consider this the ultimate free stuff app. Whether you like to play games, own a YouTube Channel (with 1000+ subscribers), or simply enjoy referred apps to your friends, you can earn daily rewards. As your rewards start to pile up, you can exchange them for the following:
- $1, $3, $5 Amazon.com
- $3, $5, $10 PayPal
- $10 Google Play
- $5, $10 iTunes
- $5, $10 Xbox Live
- $10 Playstation
- $5 Starbucks
- $10 Facebook
- $20 Steam
How To Give Away A Free Download Of Roblox
This app lets you earn points for downloading and testing apps. You get 500 to 1200 points for each app you download and open. Some apps require you to play or use them to a certain level to earn more. You can convert your points into gift cards for: XBox Live Points, Amazon, and iTunes.
#28) Gift Box
If you like surprises, you’re going to love Gift Box. This app requires you to complete daily tasks which allow you to earn free rewards and treats from a gift box. Your daily tasks may include downloading an app and using it or watching a series of videos. You also get a daily free gift just by going back and using the app each day. Here’s a few of rewards you’ll get from Gift Box:
- Amazon gift card(only for American)
- iTunes gift card
- Google Play gift card
They will soon be adding more rewards for GameStop, playstation, Xbox, Starbucks, Nordstrom and Sephora gift cards.
#29) Free my Apps
Just like the previous apps, Free my Apps offers you gift cards in exchange for downloading, opening, and sometimes playing apps. They have already awarded over $27 million in free gift cards and they have some of the most choices available for exchanging your points into gift cards.
Here’s a few more gift card rewarding apps you might want to try:
#30) GiftWallet - Android
#31) Instant Gift Cards - Web
Have a bunch of old junk lying around the house? With Listia, you can turn that junk into a new treasure!Listia is a unique app that lets you exchange your old stuff for new stuff. Consider it a trading app that doesn’t require money at all. The way it work is simple, you give away free stuff you don’t need and you can get free stuff you want. You will earn credits every time you give something away and can redeem these for whatever stuff you find on their market place. Go ahead and sort out the garage and give away the things you don’t need.
How To Give Away A Free Download Windows 10
#33) Free Stuff Times
O.K., this free stuff app should is a must have if you like to get whatever free things you can get your hands on.Free Stuff Times is a place where you can daily listings of people and companies giving away free stuff. You can also sign up for contests, games, and other ways to earn rewards and collect strange items.
Browsing all these free stuff and money making apps must make you hungry…
First Birthday Giveaway Gifts
Apps That Give You Free Food
Hey! We told you there were apps that give you free food. Most of these apps offer you a free item just by downloading their app however there’s enough here to give you more than a few free meals. Bon appetit!
#34) Get a Free Slush or Drink at Sonic - iOSAndroid
#35) Get a Free Scoop of Ice Cream at Baskin Robbins - iOSAndroid
#36) Get a Free Donut at Krispy Kreme - iOSAndroid
#37) Get a Free Milkshake With 1st App Purchase at Steak’n’Shake - iOSAndroid
#38) Get $30 in Free Coupons at Burger King - iOSAndroid
How To Give Away A Free Download Of Youtube
#39) Get Free Medium Fries with Any Purchase on Friday at McDonalds (kinda free, but they do offer lots of free food and coupons in their app) - iOSAndroid
#40) Get 400 Free Points and Exchange Them for a Big Gulp, Medium Coffee or Slurpee, Donut, Fudge Brownie, Taquito, Bag of Chips, 2-Pack of Cookies at 7-11 - iOSAndroid
#41) Get a Free Taco at Baja Fresh - Web
#42) Get a Free Appetizer at TGIF - iOSAndroid
#43) Get $2 (and $5 on your birthday) to Spend at Red Manguosa - iOSAndroid
#44) Get Free Food, Coffee, Drinks and More if You Live in New York - iOSAndroid
Did you like this list? Tell us about your favorite free money making app and don’t forget to turn out the lights.